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Send a Multilingual Welcome automation with Seguno
Send a Multilingual Welcome automation with Seguno

Set up a welcome automation to target customers based on their language.

Updated this week

Seguno leverages Shopify's free Flow app to send multilingual automations. Use Seguno's pre-built template to send a welcome automation based on locale preferences.

Note: This automation is a premium feature and requires a paid subscription.


Capture subscribers' language preferences

Using a Seguno Popups & Forms popup, automatically capture a subscriber's preferred language at signup based on the subscriber's browser language for future newsletters and automations.

All multilingual automation requires a subscriber's preferred language to work correctly. If a preferred language is not attached to a subscriber profile, the automation will automatically send in the store's default language.


Warning: Before adding this automation to your store, ensure you've set your Shopify Store to support multiple languages.

Set up a Multilingual Welcome automation

Get started with Seguno's pre-built Flow template

  1. Go to the Automations page under Shopify's Marketing section

  2. Click View templates

  3. Select Send locale-specific welcome email when a customer subscribes and click Use template

Customize the template for your Online Store

By default, the "Do this..." nodes are set with example descriptions to show how they should look. You can adjust the description of each node to match your language choices by selecting the node and clicking on Add/Edit description.

  1. From the Automations list, select the Send locale-specific welcome email when a customer subscribes

  2. In the upper right corner, click Edit

  3. Select the first "Check if..." node and adjust the locale to your first alternate language

  4. In the Locale text field, enter the country code

    1. Repeat steps 3 and 4 for as many alternate languages as you'd like to include.

  5. Select the "Do this..." nodes to create and customize the "Welcome" email for the respective languages by clicking Select template

  6. To set the correct language in the email, click the Actions menu in the bottom left corner of the email editor and select Change language

  7. Your store's default language should be the final "Do this..." node.

  8. Turn the automation on by clicking the Turn on workflow button in the upper right corner of the page

Warning: Do not remove the "Wait for..." node. This gives Shopify the proper amount of time to sync the customer data.


Add additional languages to the template

The Multilingual template is originally designed to send emails in your store's default language and 3 additional languages. You can add and remove as many languages as your store supports.

To add additional languages to the multilingual welcome automation template:

  1. Hover over the blue arrow connecting the "Check If..." node to the second "Do this..." node and click Delete to disconnect that node.

  2. On the "Check if..." node, click the blue plus next to Otherwise and select Condition.

  3. In the new "Check if..." node, click Add a variable, select the Customer category, and scroll until you see the locale.

  4. Select locale.

  5. In the Locale text file, enter the country code.

  6. Click the blue plus next to Then and select the Action option.

  7. Click the Seguno Email option, then select "Send marketing email" and repeat the customization process above the email for the chosen language.

  8. Repeat this process for as many languages as your store uses.

  9. The final Otherwise connection has to be the Welcome email in your store's default language.

To remove additional languages from the multilingual welcome automation template:

  1. Hover over the nodes you'd like to remove

  2. Click the Delete button that appears when hovering over the node.

Supported locals and country codes

Albanian

sq

Chinese (Simplified)

zh_cn

Chinese (Traditional)

zh_tw

Croatian

hr

Czech

cs

Danish

da

Dutch

nl

English

en

Finnish

fi

French

fr

German

de

Greek

el

Hungarian

hu

Indonesian

id

Italian

it

Japanese

ja

Korean

ko

Lithuanian

lt

Norwegian (Bokmål)

nb

Polish

pl

Spanish

es

Swedish

sv

Thai

th

Turkish

tr

Vietnamese

vi

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